Friday, October 16

3B :: SOUND :: sound mark

develop a “sound mark” for your activity.

A sound trademark is a non-conventional trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services
-- wikipedia

this is the sonic equivalent of a logo, branding your activity and making it memorable. i would argue that it should communicate an idea different from that of a visual mark, but of course you may argue differently.

the sound mark must be less than 2 seconds, and must be created by you, not “found”.

sonic brand (aptly named) is an example of a studio designing sound for brands.

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