Wednesday, November 11

4A :: OPENER / DATA :: objectives/get started

SHOW OPENER [description]
design a 30-second (or less) piece that serves as an introduction to a cable television show about your activity/hobby. you will need to first determine the type of content that will be covered on this show. i suggest simplicity -- some type of weekly survey of all things related to the topic, with a host. these types of shows range from martha stewart to jackass (mtv), from curb appeal (hgtv) to jurassic fight club (history channel).
required content: show title, one sentence show description, host name (host image optional), at least three communication channels (image, text, voice, music, sound effects).

design a sequence of five important/interrelated/interesting statistics about your activity/hobby. they should be combined in a way that makes a logical case (logos) about your activity/hobby and provides information to the viewer in a clear and compelling way. required content: five facts, at least three communication channels.

above all, don’t forget that we’re developing a narrative (how you say it) as well as a story (what you say/structure) with this work.

as a result of this project, you will be able to,
• apply all temporal elements (duration, motion, and transition) and at least three communication channels (image, text, voice, music, sound effects) to your work
• explain hierarchy of and relationships between the communication channels
• develop a range of form generation methods from analog to digital
• explain the differences and qualities of digital and analog motion
• hold a perspective on the practical applications of narrative in the design field and its practitioners
• apply deeper technical understanding of flash, photoshop, illustrator, and video / sound software and apply to the production of classroom projects

• the purpose of the work. why does this piece of graphic design exist? what is it supposed to do?
• context for the work. what surrounds it? where or when does it appear? is it stand-alone or does it require a presenter, what else is on that channel? etc.
• audience description. who are they and why are they watching?

find all examples you can find of this kind of work, as well as other work that is inspiring or relevant in some way. look at higher-end motion graphics studios in addition to more diy or user-generated content.

PROCESS BLOG [due next class]
post to your blog the following information:
• your chosen project and why. how will this project work better in your portfolio than the other option?
• written component described above: purpose, context, audience.
• research examples.


Cameron Perry said...

I enjoyed this crit process. It was really fun, exciting and interactive between classmates. We hardly talked but I feel like the chatter formed our own culturing of the content we were being presented.

Hope to be able to do it like this as much as possible because this class has helped me understand the most important components of my education. It's apparent that the learning has truly been exponential for a lot of people in this class.

keep up the good teaching formats dude.

Richardson said...

I agree with Cam. Instead of a crit that consisted of the same 5 people talking about everybody's work, everybody got a chance speak. This is also and efficient use of time due to our class size.

Kate Morr said...


jmeurer said...

i totally agree with the boys because I actually to get to let my voice be heard and not shot down or interrupted. Thank you tyler

thenewprogramme said...

i'm very glad you all thought it was a worthwhile exercise. i do think it's important to mix things up, make you think in new ways, and allow everyone to be heard. we will try something similar-ish next crit. or maybe the same format, we'll see.